In an image-obsessed fit of pique, Apple Computer has banished books published by John Wiley & Sons from the shelves of Apple's 105 retail stores — all because of Wiley's plans to publish an unauthorized biography of Mr. Jobs, Apple's chief executive.
I was going to blog about what an unpleasant, self-destructive prick Steve Jobs turns out to be. Here's a guy who is such a totalitarian control freak that he sues journalists for publishing news that Apple hasn't sanctioned. Here's a titan of technology whose idea of serving customers is to remove at least two dozen books from Apple stores — including The OS X Files, GarageBand for Dummies, and Macs for Dummies — because their publisher has the temerity to also print a biography of Mr. Jobs that he hasn't vetted. I was going to write about how Mr. Jobs is squandering untold millions of dollars' worth of goodwill that Apple painstakingly built up over the years thanks to a brilliant integrated PR / marketing / advertising campaign that pits the Mac as a nimble David against the slow-witted, lumbering Goliath that is Microsoft. I was going to point out the hilarious hypocrisy of Mr. Jobs exhorting Apple customers to "think different" while seeking to crush the ones who dare color outside the lines he has arbitrarily drawn. I was going to do all that despite being a diehard fan of the company's products who has bought 30,000-plus dollars of Apple stuff over the past 15 years.
But then I thought, nah, looks like Geekculture.com already nailed it pretty good with this comic.
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